Convergence of technology - Hardware and software coming together across media, and companies coming together across similar boundaries, to make the distinction between different types of media and different media industries increasingly doubtful. An example of this is a mobile phone as it has a phone, the internet, e-mail, music and video.
Convergence of Industrial Activity -
Synergy - Interconnected marketing and distribution of media products across a range of platforms and sectors.
Conglomerate - A number of different things or parts that are put or grouped together to form a whole but remain distinct entities.
Globalisation - The shift in media distribution from local or national to international and the whole world at once. Culturally, describes the process of 'sameness' over the world, typified by the availability of McDonalds in most nations.
Analogue Music - An audio signal is an electrical representation of, i.e., is analogous to, a sound waveform. The signal's voltage fluctuates in the same pattern as the speaker cone that reproduces it. Analog synths use oscillators, filters, amplifiers and other electrical components to create electrical signals analogous to the audio wave forms they are trying to represent.
Digitalisation - conversion of analog information into digital information. E.g. records onto Ipods and Mp3's.
Vertical Integration - when a media company profits from all aspects of production, distribution and consumption/exhibition.
Horizontal Integration - absorption into a single firm of several firms involved in the same level of production and sharing resources at that level.
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