Key terms II

Major Record Label - The music industry (or music business) sells compositions, recordings and performances of music. Among the many individuals and organizations that operate within the industry are the musicians who compose and perform the music; the companies and professionals who create and sell recorded music.

Subsidiary Label - A company controlled by a holding company.

Independent Label - An independent record label (or indie record label) is a record label operating without the funding of or outside the organizations of the major record labels. Indie record labels are where a great number of bands and musical acts get a start, and where many find their success.

Niche Audiences - (Niche audience) A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to.

Mainstream audience - People, activities, or ideas that are part of the mainstream are regarded as the most typical, normal, and conventional because they belong to the same group or system as most others of their kind.